IMM Special issue: Market innovation processes
Soon to be published a Special Issue of Industrial Marketing Management journal. In this Special Issue Hans Kjellberg (Stockholm School of Economics), Frank Azimont (The Market Shaping Institute) and Emma Reidt (Strathclyde University) seek to conceptualize market innovations and elaborate on the processes through which such innovations are achieved. In general, market innovation means altering the way in which business is done. This implies a broader definition of market innovation than the opening up of new markets, including changing existing market structure, introducing new market devices, altering market behavior, and reconstituting market agents…