Consulting

Leadership teams best work together when they have coined a clear purpose, framed their strategic frame jointly, as well as expressed their roadmap which means clarifying what concrete outcomes they want to deliver for when. Beyond the frame and its roadmap, we also support our clients to build their capabilities, that is to say, to turn resources into operational activities. These include organisational dimensions such as a structure, key processes, ways of working, tools, but also defining people’s profiles, training them or creating a project portfolio. To help companies develop their strategic frame and roadmap, as well as their market capabilities, we like to lead group of senior managers through processes toward agreed- upon outcomes in ways that elicit participation, ownership, and creativity from all involved.

Here are the areas where we intervene the most:

• Strategies with a market orientation
• Category and brand development
• B to B marketing
• Innovation processes,
• Integrated communication,
• In-store marketing
• Relations to trade organisations
• Category management
• Management of stakeholders.

Facilitating Strategic Conversations

Creating the right environment

Senior managers best express their strategic views when the appropriate environment is created to help tacit knowledge emerge, when this knowledge is framed in the appropriate frameworks, and when reformulation works as a mirror.

Developing Stakeholder Strategies

Engaging within an eco-system

Companies work in an eco-system that goes beyond the traditional triangle made of shareholders, customers and employees. We help define who should be involved in the strategic processes, who should we be interacting with, what activities should be co-developed.

Elaborating Value Propositions

Understanding valuation processes

From innovation to branding, from story telling to integrated communication, we help leverage the key dimensions that create value propositions on a variety of value scales.

Designing Go to Market Strategies

Triggering business exchange

From consideration to advocacy, from channel management to network design, go to market strategies involve transaction and relationships in both physical and digital spaces that we help to make explicit.