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So many companies complain their business is littered with well thought through strategies that failed. Sometimes, strategic visions can be clear, they can be translated into operational chunks and leaders believe this is enough to ensure execution will work properly (Morgan et Al. 2007). Participants to one of The Market…

Wait before you start experimenting and you will have to live with the feeling new options are too risky and costly. We have had the fortune to lead the latest edition of Fit for the Future, the leadership programme of Institut Mérieux where experienced managers get the opportunity to discuss…

My old friend Paul spent New Year’s Eve with us at home. “Let’s have a quick catch up on business before we have more fun with family and friends”, he told me. So did we start our conversation about marketing capabilities in his large multinational. Paul was observing that the…

What if this year would be a year of simplicity? My old friend Paul spent New Year’s Eve with us at home. “Let’s have a quick catch up on business before we have more fun with family and friends”, he told me. So did we start our conversation about marketing…