Ready for effectiveness? A matter of focus and execution.
Some time ago, we wished you the beauty of simplicity, a world where there would be less structural…
Read moreTransformation is a slow process
When we are getting near the end of the winter, we start to see how flowers could grow through the…
Read moreMarkets are not out there waiting to be discovered
It is a common idea among marketing practitioners to believe that markets are pre-existing and that they need to be…
Read moreCompensate complexity with simplicity
“Budget are useless, they prove to be wrong within just a few weeks. This time consuming activity is useless, why…
Read more“Seeing what every body has seen…
…And thinking what nobody has thought”. This is a beautiful definition of discovery attributed to Albert Szent-Gyorgy and brought to…
Read moreIt is better to do the right thing wrong…
…Than the wrong thing right. Kahneman received his Nobel Price in economy for his work that challenges the rational…
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