Frank Azimont, founder

Frank created The Market Shaping Institute to bridge the best of consulting, education and research worlds.
Frank spent most of his career investigating markets and marketing as a practitioner in large corporations, as a faculty in business schools and executive education institutions, and as a consultant.
He has been trained in marketing, in sociology of markets, and in management. He earned a PhD from Lancaster University (UK) with a thesis entitled “Valuation, metrologies and judgement: a study of market practices”.
He today works with large organizations confronted to geopolitical, economical and technological disruptions that affect their markets and their ways of doing business. He supports them in designing and leading their change and transformation initiatives in dynamics that involve sustainable growth, organizational design, and capability building.